E-commerce of Agricultural Products; Enables the Buying and Selling of Agri Products Online

E-Commerce of Agricultural Products

The need for e-commerce is increasing extensively due to increasing digitization and increasing penetration of e-commerce in several industry verticals. E-commerce of agricultural products is gaining significant traction around the world due to easy accessibility. Various agricultural products are available on e-commerce websites. Farmers can now buy or sell Agri products using an e-commerce platform. Farmers can use an e-commerce platform to manage inventory, product deliveries, and sales data, among others.

While buyers can simply order fresh, healthy, locally sourced agricultural products from the comfort of their homes. Agricultural e-commerce platforms offer an important opportunity for cost reduction and demand enhancement of products. Agricultural e-commerce platforms create values for agri-food chains, help farmers sell their products at fair prices, and support the use of the digital platform to eliminate intermediaries. The evolution of e-commerce has reduced the cost of inputs and helped farmers to explore new products in the agriculture sector.

E-commerce of agricultural products provides an opportunity to streamline the agricultural value chain and reduce inefficiencies in the distribution of farm produce. Agricultural e-commerce has emerged as an alternative model to formalize informal value chains by enabling the buying and selling of products online. It enables farmers to bypass several intermediaries, resulting in higher income, reduced wastage, and the potential to deliver fresher produce to customers adds transparency to the value chain, and increases farmers' access to new markets.

In recent years, more and more smallholders in both developed and developing countries have begun to sell agricultural products directly to consumers through e-commerce platforms. Many supermarkets have also launched their own delivery services, such as Waitrose’s partnership with Ocado in the U.K., whereas many small retailers and specialty delivery companies have partnered, including HappyFresh in the U.S. and Instacart in Southeast Asia. Offline grocery retailers also use their store footprints to offer click-and-collect services.

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