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| E-Commerce of Agricultural Products |
The need for e-commerce is increasing extensively due to increasing
digitization and increasing penetration of e-commerce in several industry
verticals. E-commerce of agricultural
products is gaining significant traction around the world due to easy
accessibility. Various agricultural products are available on e-commerce
websites. Farmers can now buy or sell Agri products using an e-commerce
platform. Farmers can use an e-commerce platform to manage inventory, product
deliveries, and sales data, among others.
While buyers can simply order fresh, healthy, locally sourced
agricultural products from the comfort of their homes. Agricultural e-commerce platforms offer an important opportunity
for cost reduction and demand enhancement of products. Agricultural e-commerce
platforms create values for agri-food chains, help farmers sell their products at
fair prices, and support the use of the digital platform to eliminate
intermediaries. The evolution of e-commerce has reduced the cost of inputs and
helped farmers to explore new products in the agriculture sector.
E-commerce
of agricultural products provides an opportunity to streamline the agricultural value chain and reduce inefficiencies in the distribution of farm
produce. Agricultural e-commerce has emerged as an alternative model to
formalize informal value chains by enabling the buying and selling of products
online. It enables farmers to bypass several intermediaries, resulting in
higher income, reduced wastage, and the potential to deliver fresher produce to
customers adds transparency to the value chain, and increases farmers'
access to new markets.
In recent years, more and more smallholders in both developed and
developing countries have begun to sell agricultural products directly to
consumers through e-commerce platforms. Many supermarkets have also launched
their own delivery services, such as Waitrose’s partnership with Ocado in the
U.K., whereas many small retailers and specialty delivery companies have
partnered, including HappyFresh in the U.S. and Instacart in Southeast Asia.
Offline grocery retailers also use their store footprints to offer
click-and-collect services.
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